New Wealth Advisors, LLC, a leading Registered Investment Advisory (RIA) firm, is pleased to announce it has rebranded as MFA Asset Management, LLC. The new brand identity emphasizes the Firm’s fundamental focus on the management of “assets” that an individual or institution owns or controls with the expectation that, over time, they increase in value and provide future benefit. It also allows the Firm to more clearly present themselves as a full-fledged subsidiary of MFA – Moody, Famiglietti & Andronico, a well-known CPA and consulting firm in the Greater Boston area.

Along with the new Firm name comes a new logo and website, Built around the notion of providing, “WEALTH STRATEGIES FOR THE DISCERNING INVESTOR”, the new brand image embodies the Firm’s high service standards; unique capabilities; and progressive vision for ensuring strong financial futures for individuals, families and corporate retirement plan participants.

“In today’s market it is essential to stay relevant and our new name and fresh brand identity appropriately accentuate the Firm’s promise to deliver thoughtful and intelligent wealth stewardship,” said Scott Tuxbury, President of MFA Asset Management. “The rebranding initiative is also a direct reflection of the Firm’s uniqueness in the marketplace. MFA Asset Management is a rare breed in that we are one of the few RIAs that can actually call themselves a tax and wealth management firm but also a retirement plan advisor providing companies and institutions with fiduciary process management advice as well as essential guidance for ensuring compliance.” Carl Famiglietti , Managing Partner of MFA Asset Management’s parent company, MFA – Moody, Famiglietti & Andronico, added, “In an incredibly competitive wealth management marketplace, MFA Asset Management has made its mark with the discerning investor who is seeking more from their financial partner. We’ve developed a reputation as thought leaders, innovators and industry change agents and we want our brand identity to reflect that.”